Red Bull-BORA-hansgrohe to launch at Tour de France 2024
New team name for the German squad and a U23 team confirmed for 2025
Daniel Benson
Editor in Chief
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The German team will have a new look this summer
Bora-Hansgrohe will become Red Bull-BORA-hansgrohe ahead of the Tour de France this year, with the news confirmed by team boss Ralph Denk on the eve of the Giro d'Italia.
Red Bull bought a 51% stake in the team earlier this year and speculation has centred on the potential team name of the squad over the last few months.
On Thursday, Denk confirmed that his team will change to Red Bull-BORA-hansgrohe in July and, as previously reported by GCN, the team would also form a U23 men's squad for 2025. The team already has a junior squad that sits below the current men's WorldTour team.
Read more: Bora-Hansgrohe boss: We're looking for new superstars, not current superstars
"I am very grateful to all three name partners. It is clear that we have one goal, one vision, when you look at how quickly we have implemented this partnership. Without BORA and hansgrohe, we would not have grown to this great level. Red Bull has a very cooperative approach – together with BORA and hansgrohe. Together we will share many new highlights," Denk said at the press conference.
"We have always been in a very healthy position and have achieved an extraordinary level together with BORA and hansgrohe. And we also want to continue to win in the future. That's why I was looking for another strong partner who fits with me and our current team, shares our vision and acts innovatively and sustainably.
"We have known Red Bull as a team partner for three years and they are known as a sponsor and developer in the sport like no other. We now have access to the Red Bull world. This knowledge is unique in the world of sports, and we look forward to benefiting from this expertise and taking the next steps together," the German team boss added.
The squad signed star rider Primož Roglič at the end of the 2023 and the Slovenian is set to lead the team at the Tour de France this summer. Heading towards 2025, the squad has already snapped up Jan Tratnik and Laurence Pithie – although both transfers cannot be officially announced until August 1.
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