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Founded in 1996, Fizik has established itself as a leading manufacturer of saddles and other cycling accessories.
Back in 1996, Selle Royal was one of the largest saddle manufacturers in the world. The company wanted to expand into the high-performance field, though, and decided that a new brand would be required. That led to the creation of Fizik, which is just one of the six brands under the Selle Royal Group umbrella, but the only one that it created instead of acquiring.
Since then Fizik has created a range of high-quality cycling components and accessories, most notably saddles. This includes the Arione which was first launched in 2002, although not without a hiccup as it was originally too long for the UCI’s regulations. That was ironed out and the Arione forms a backbone of the brand’s range in the modern day with seven variations currently available.
Fizik was also famous for using animal names to classify its saddles based on different levels of rider flexibility, including Chameleon, Snake and Bull. That system has since been dropped and the brand expanded further in 2013, adding shoes to its range of products. Handlebar tape and other products have since been added to that list.
The current range of products encompasses all disciplines, from road, cyclocross and gravel, to each type of mountain biking.
The company's name is derived from the phonetic spelling of physique - Fi'zi:k.
Current sponsorships:
Highlights:
The new saddle aims to reduce peak pressure by 60% over a traditional saddle
Style and performance meet in what Pas Normal Studios describe as an “evolving investigation of the aesthetics and functionality of the cycling shoe”
The new shoe uses the latest generation Aeroweave fabric and R3 sole to save weight over the existing model
So you want to buy a new saddle for your road bike. Chances are, this is because your current saddle isn't very comfortable for you. Choosing a saddle can be an absolute minefield - with different widths, cut outs, and shapes to contend with. But don't worry, there's plenty of options out there for riders of all different shapes and sizes and, in this video, Ollie talks you through everything you'll need to know next time you buy a road bike saddle.
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